content that is easy to read and informative will increase your sites usability easy to find information that is located within three clicks of entering your website compatibility with both major browsers (Microsoft Internet Explorer and Netscape), versions 5.0 and up quick download time for info and graphics use of web safe colours and small files so your site is viewed the way it was intended consistent design and layout throughout the website easy navigation through your website registration with popular search engines meta-tags are appropriate to ensure customers find you information that is the most current and all links work professional and appealing graphics will increase the perceived value of your company regular maintenance and updates keep visitors coming back to see what is new create a friendly and pleasurable visit for your customers